I work with startup founders to help them identify user needs and design products that blow customer's minds!
My theory: the end goal of every project should be to make more money. Every project I take on has a clear reason, whether that be fixing churn, getting more users, or improving the sales process.
UX isn't just for products. It is for web as well. When you understand user needs, it improves not only user experience, but also conversions.